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The Bakerloo Team

ashley misenheimer

Ashley Misenheimer

The Visionary Behind Bakerloo

Ashley, a native of Frog Pond, NC, graduated from East Carolina University with a B.S. in Interior Design. It was during college that she took the opportunity to study abroad in London and her love of all things English began. During her most recent London residency she was an integral part of the Herman Miller, UK team, with her hand in everything from design to sales.

Upon her return to the United States, Ashley found her calling when she joined the Osborne & Little team in Chicago as an Executive Sales Associate. She spent 7 years covering a tri-state area, cultivating lasting relationships with elite interior designers. In the fall of 2011, Ashley relocated to Atlanta and joined the Designers Guild Lifestyle team until 2014, when she made the decision to return to her roots and moved onto her late grandmother’s farm.

Never one to shy away from a challenge, with a fierce work ethic instilled in her from an early age, Ashley is a firm believer that determination is half the battle. So, it was with that mindset as well as encouragement from Designers Guild and Osborne & Little that, in April 2015, she struck out on her own as an independent representative for both brands in North and South Carolina and has not looked back.

Samantha Jonker

Director of Communications and Operations

Samantha, who grew up in Charlotte, moved to the triangle area to attend the University of North Carolina Chapel Hill and never left. After graduating with a degree in Health Policy and Management, she began her career in customer service in the electronic medical records software industry.

Samantha spent a decade implementing tailored software solutions for medical practices of various sizes, managing the rollout of upgrades for all clients, and providing comprehensive support for her customers.

In 2021, Samantha made the decision to step away from her career and start a small hobby farm with her partner, Chris. During these past few years, she has also focused on assisting his family business with rental property renovations, refinishing furniture, and making improvements to her new home on the farm.

The Director of Operations and Communications role is a natural fit for Samantha as it combines her vast professional customer service experience and her passion for design.

Samantha and Chris live a farm in the Durham area where they will soon add chickens to the menagerie that includes horses, goats, dogs, Zoe and Piper, and cats, Bonnie and Clyde.

christian hoel

Christian Hoel

President of Brand Strategy

Christian Hoel is Ashley’s husband and a man of many talents.

He spent his childhood in Hiroshima, Japan before returning to the U.S. to pursue his undergraduate degree at The University of North Carolina, Chapel Hill and his Juris Doctor from the Wake Forest School of Law. He speaks several languages, has traveled extensively and, like Ashley, treasures any opportunity to get out and see the world.

A former District Attorney and, more recently, partner in his own criminal defense practice, this accomplished lawyer flexes his artistic muscles as the Director of Brand Strategy for The Bakerloo Collection. The creative mastermind behind the Bakerloo Logo and business card design, he can be found behind the scenes doing a myriad of things all the while ensuring that the Bakerloo brand is cohesive and as recognizable as Bakerloo herself.

Dilly + Wembley

Ashley’s two Cockapoos, Picadilly, affectionately known as Dilly, and Wembley, were both named after London landmarks.

A regular fixture in Ashley’s travels, they often accompany her when she is on the road. They are well-known and well-loved by the many designers who have met them along the way.

Wembley is 13. Dilly made it to 16 and a half before she passed in the summer of 2021. Her spirit lives on and she will forever be a Bakerloo mascot.

dilly wembley